Before we sink our teeth into a project we take time to think about it. We research it. And we strategize. It’s that extra bit of preparation and forethought that helps us become engrossed in the assignment so we can deliver intelligent creative.
Even the perfect big idea can fall short without a precise, meticulously crafted plan. We have a team of left brain and right brain thinkers who understand how to create an integrated campaign strategy just as well as an intuitive responsive website.
This is what we were born to do. We produce work that crosses mediums and artfully captures campaign objectives. We collaborate with clients to develop authentic and expressive creative. And we use a broad variety of design techniques to get measurable results.
We help our clients execute an idea that maintains momentum and continues to build brand equity long after its launch. We establish open communication so we can listen to suggestions, make effective improvements, and assess future needs based on their valuable feedback.
The Founder and CEO of C42D Creative, David brings vision, outstanding leadership and over twenty years in the creative design field. This experience has helped David become an expert in new business pitches, executive presentations, sports marketing and visual merchandising, as well as digital and print design. A native of upstate New York, his notable background includes raising hunting dogs, bagging groceries, juggling, winning the Pinewood Derby and running a pizzeria. In his spare time, he creates artwork (finger paintings) with his latest protégée, histhree-year-old daughter Elizabeth.
Growing up in a small, rural Pennsylvania town didn’t stifle Charley’s conceptual mind and vision for big ideas. Charley is a can’t stop, won’t stop, non-stop creative thinker. His artistic style is unmistakable, with an impeccable eye for aesthetics. And he’s a firm believer in the balance between idea and execution. Charley has an unquenchable thirst for all things creative, spending most of his free time writing and producing original music. And has a great love for all things nostalgic — action figures, music, TV and movies.
Yin was one of the original C42D staffers. He joined the team in 2010 and brought an unrelenting passion for art and design. It’s clear why Dave gravitated toward Yin. He’s an experienced visual communicator. He’s also knowledgeable in all areas of design, production and studio operations. And he quickly absorbs and adapts to new situations. In addition to his daily design responsibilities at C42D, Yin is also a photographer in training. Another visual skill that makes him a valuable member of the team.
Linh relies on his environment for inspiration. So he’s constantly on the move. He’s a former left coast resident and a graduate of the Art Institute of Dallas. Thankfully, he found a home at C42D in New York. Design is his passion, but nearly every medium is fodder for his creativity. Whether it's music, photography, magazines, blogs or architecture, Linh uses it all to create dynamic, memorable work.
Patrick is a huge proponent of the power of conceptual thinking and strategy. His passion for these areas, as well as a strong affinity for design and advertising, helped him win 1st place at the JWT Differentiators College Art Battle. Patrick beat out students from SVA, FIT and other competitive art schools in the New York Metro area. Patrick holds a BA degree in Communication Design from New York City College of Technology, and he is one of the newest members of the C42D team.
John is a multidimensional visual artist and local creative talent. New York City is not only his hometown, it’s also his muse. When he’s not watching SportsCenter or devouring tacos from his favorite Mexican food truck, he’s exploring the streets of NYC and searching for visual inspiration. His passion for design fuels an unrelenting commitment to developing his skills and enhancing client work. John attended the School Of Visual Arts and holds a B.F.A. degree in Advertising Design.