C42D Client When Closes $4.6m Seed Round to Expand Employee Offboarding Solution

As of August 1, 2024, When announced its latest seed funding round totaling $4.6 million led by B Capital. This comes in addition to its initial $2.4 million round and signals the start of the next growth phase for its offboarding solution.

When is a comprehensive post-employment platform that leverages AI to help cut COBRA costs, streamline offboarding, and serve exiting employees with the right healthcare, finance, and career transition solutions to meet their needs. From severance through retirement, When offers solutions that serve both employer and employee.

With this additional seed funding, When is planning to grow its AI-powered offboarding capabilities, incorporate new offerings into its post-employment marketplace, and continue to expand its user base.

It’s not just B Capital that sees the value When brings. Other investors from this latest round include TTV Capital, Joyance Partners, Alumni Ventures, Network Ventures, and Capital Partners.

Watching a brand like When soar is one of the best parts of what we do. From the start, it was clear that When was driven to make an impact with its innovative offering. C42D was able to help them tell their story in a way that resonates with the most people.

C42D began by working with When to define their mission and core values, empowering them to be clear and consistent with their messaging. Competitive analysis showed the rest of the landscape made up of institutional players and start-ups steeped in corporate sameness, with everyone striving for the same overall look and feel.

These collective insights helped drive the naming and visual design work that came next, zooming in on the When story and differentiators. All in all, C42D worked with When through brand strategy, company naming and identity, core messaging, and even their website design and build.

From its investor profile through its growing user base, it’s clear that When resonates.