CHALLENGE
Cuebiq’s location data tools help marketers answer their most important questions via the industry’s most comprehensive understanding of the offline consumer journey.
After receiving a much-needed capital infusion, Cuebiq now had the opportunity to make its presence in the market felt. It was time for the company to invest in a unique positioning while buttressing its brand for the next stage of growth. Cuebiq needed to evolve its brand position, visual identity, and web presence to embrace its role as market leader, while still reflecting the values and direction of the brand.
SOLUTION
We began with an in-depth discovery phase that examined the competitive dynamic and explored opportunities for positioning and visual directions. Cuebiq needed a clear differentiator, and we found that in the idea of bringing humanity to a technical space. We evolved Cuebiq’s current mark to be unique, ownable and anchored in its core brand attributes.
The resulting logotype uses a custom typeface to animate Cuebiq’s positivity and humanity. We extended that work into a new brand identity system and a rebuilt website experience. We rethought Cuebiq’s value propositions for each of its core products and developed messaging and site copy to reflect the new direction. We wrote the tagline “Intelligence in action” which pays off the concept of location data. In partnership with this exceptional client, we accomplished a strategic and elegant complete refresh of the Cuebiq brand.
RESULTS
Following the relaunch of its brand presence and website, Cuebiq saw a 97% increase in traffic and heightened awareness in the category. Cuebiq has since continued to grow staff and clients, expanding into new, larger headquarters in New York and to the West Coast with new offices in San Francisco. On May 18th, 2018 Cuebiq announced a 27M Series B Round of funding.
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The feedback has been extremely positive across the board from many prominent people outside the company… They say the new look validates who we are and what we do, which was the objective of the rebranding.