CHALLENGE
Entrepreneurs Teresa Walsh and Diana Kumar hired C42D to build their brand from scratch in anticipation of a 2024 launch to gain traction and fundraise.
SOLUTION
Through a series of workshops, various avenues were discussed and explored. The team landed on the “Unconventional Guide” archetype and the tagline of life on, filter off. Gliss clients accept that aging is living and are willing to open up and have conversations when and where they need to.
Our comprehensive strategy included a brand focus, truths, character, uniqueness, and more.
A naming brief and objective criteria were written to guide our process as we explored abstract, suggestive, invented, and composite naming strategies, and an analysis of other players in the space also helped guide our selection. Ultimately, the name Gliss Wellness was chosen, and a comprehensive trademark clearance was obtained.
THE BRAND
Creative territories for the visual identity were explored. Through analysis of the competition, areas of opportunity were identified for color, type, photography, and other design elements.
Our solution harnesses the lively citrus hues of grapefruit and lime to infuse vibrant energy, much like citrus awakens the senses. Portraits highlight the radiant spirit of women who have chosen Gliss, portraying them as dynamic individuals exuding confidence and positivity.
These images inspire Gliss’s audience to embrace their journey with grace and happiness. Sleek, modern typefaces with thin strokes capture Gliss’s elegance. Gentle curves and soft lines in the graphic elements reflect the fluidity of life’s transitions, conveying grace and approachability.
